MEET THE CREW

RIKKI HACKETT

RARE IN OPERATIONS

Rikki Hackett is a senior operations and growth executive specializing in scaling brands, optimizing systems, and driving measurable performance across media, ecommerce, hospitality, and consumer product businesses. With nearly 2 decades of experience, she is known for her ability to bring structure, clarity, and momentum to complex organizations at critical stages of growth.

Her work spans startup and enterprise environments, where she has led operational strategy across integrations, analytics, product development, supply chain, marketing operations, and multi unit execution. Rikki has partnered with founders, executives, celebrity talent, and publicly listed companies to transform fragmented operations into scalable, revenue producing systems.

As a founding partner at a leading social media ecommerce agency, Rikki built the operational backbone that powered rapid growth, contributing to a 200% increase in client engagement and a 150% lift in sales within the first year. Her leadership in product manufacturing and creative operations has supported the launch of over 50 consumer products, each positioned for market relevance, brand alignment, and sustained demand.

Rikki is recognized for her ability to overhaul internal infrastructure, from SOP creation and cross functional workflows to software integrations and performance dashboards. Her work has resulted in a 40% increase in brand recognition and a 35% improvement in customer retention through disciplined execution and intentional brand activation strategies.

What sets Rikki apart is her command of both systems and psychology. She understands how people, processes, and perception intersect, and she uses that insight to build organizations that function as well as they look. Whether leading company wide operational resets, launching campaign ecosystems, or advising on growth strategy, she operates with precision, discretion, and long term vision.

“I don’t just build brands. I build the systems that allow them to last. If you can see it clearly, I can structure it, scale it, and make it sustainable.”

- Rikki Hackett

CONTACT RIKKI

FRANCES GONZALEZ

RARE IN CREATIVE

Frances isn't just your average creative boss – she's a visionary, a mastermind of innovation, and a true RARE thinker. With over a decade of experience in the dynamic realm of visual design and communication layout, she's not just a leader; she's a decisive force driving success.

Her journey spans across continents, working with clients both in the US and internationally, honing her expertise in brand management, project execution, and design consulting. Frances doesn't just meet client goals; she exceeds them by infusing every project with her unique blend of creativity and strategic insight.

From the sleek sophistication of aviation to the vibrant energy of real estate campaigns, Frances has left her mark on a multitude of industries. Her portfolio speaks volumes, showcasing her versatility in print, digital, and even jumbotron designs.

But Frances isn't just about business – she's about making magic happen. With a passion for creativity that knows no bounds, she's the secret ingredient that transforms brands from ordinary to extraordinary. So, if you're ready to embark on a journey of innovation and excellence, Frances is your guide to success.

"The passion in my projects stems from my underlining ambition of always wanting to go above and beyond than what is expected. With empathy and closeness with my clients through complexity, my ability to adapt to any client or company is what illustrates me as a visual creator. I will create something I am proud of while over achieving my clients expectations. I remember to take risks, be brave and have fun! That’s want innovators do, we make awesome shi*t without RRestrictions!"
- Frances G. Zecena

CONTACT FRANCES

Meet our dynamic team of visionaries, each with a passion for pushing boundaries and crafting captivating experiences. With a blend of expertise and enthusiasm, we're dedicated to turning your ideas into extraordinary realities.


  • Creative Instigator

    With boundless creativity and an eye for detail, Ana transforms ideas into visual wonders that captivate and inspire.

  • The Integrations Expert:

    Behind the scenes, Leo ensures everything runs like a well-oiled machine, seamlessly integrating systems for optimal performance.

  • Strategic Operations Architect:

    With a knack for turning chaos into clarity, our Strategic Operations Architect orchestrates seamless logistics and project management, ensuring every initiative is executed to perfection. Cassie works closely with Rikki to align creative vision with operational excellence, bridging the gap between big ideas and flawless execution. From managing timelines to refining processes, she ensures every detail is meticulously handled, keeping Rarestricted’s magic flowing effortlessly.

  • Art & Operations Maestro:

    Mae ensures smooth operations at Rarestricted by managing administrative tasks, billing coordination, and providing executive support. Her attention to detail keeps everything running seamlessly.

  • Digital Marketing Virtuoso:

    Amr is a strategic and data-driven expert, working seamlessly with our clients to optimize every campaign at every level. With a sharp focus on strategy and analytics, Amir transforms insights into impactful results, making our digital presence truly extraordinary!